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Adidas SportClub

Studios Clear as Day, EAT* Creative Studio
Role Designer, Concept Creator, Art Director
Creative Director Gustavo Bouyrié
Account Manager Monica Glass, Luciana Thiesen
Strategist Nicholas Schröder
Installation Alexa Meade
Apparel Bristol Studio
Location Coachella Valley - CA

y. 2019

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub 2019 at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub 2019 at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub 2019 at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub 2019 at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

Teaming up with Clear as Day, I was challenged to create a distinguished identity for Adidas SportClub 2019 at Coachella Valley – a recurring experience that has been taking place in different locations since the 60's. The brand application system incorporates a californian music festival vibe. It was inspired by mid-century american design, making the festival's energy tangible. The end result was a simple, elegant and versatile logo, which could then be used in different environments.

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Adidas Sport Club: Weekend 1 – Day 2
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